An internal campaign created to showcase to teenaged students the different jobs and responsibilities possible working within the advertising industry. The concept was to create a variety of 'misfit' monster characters (people who don't fit into typical job fields) and show how their unique skills fit within an agency. The campaign included a print book, as well as trading cards for each character so that the students could collect potential job roles they were interested in while visiting DDB Group Aotearoa.​

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My responsibilities included: 

• Developing the illustrative style for the campaign.

• Concepting and designing monsters for each job role.

• Providing all illustrations for both book and cards.

• Laying out and preparing the book and cards for print.