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Everybody (mis)Fits

Client: DDB Group Aotearoa

Agency: DDB Group Aotearoa

Tools: Procreate, Adobe InDesign, Illustrator and Photoshop

An internal campaign created to showcase to teenaged students the different jobs and responsibilities possible working within the advertising industry. The concept was to create a variety of 'misfit' monster characters (people who don't fit into typical job fields) and show how their unique skills fit within an agency. The campaign included a print book, as well as trading cards for each character so that the students could collect potential job roles they were interested in while visiting DDB Group Aotearoa.​

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My responsibilities included: 

  • Developing the illustrative style for the campaign.

  • Concepting and designing monsters for each job role.

  • Providing all illustrations for both book and cards.

  • Laying out and preparing the book and cards for print.

Interior pages of final book.

Job role collectable cards.

Monster character and illustration concepts.

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