
Everybody (mis)Fits
Client: DDB Group Aotearoa
Agency: DDB Group Aotearoa
Tools: Procreate, Adobe InDesign, Illustrator and Photoshop
An internal campaign created to showcase to teenaged students the different jobs and responsibilities possible working within the advertising industry. The concept was to create a variety of 'misfit' monster characters (people who don't fit into typical job fields) and show how their unique skills fit within an agency. The campaign included a print book, as well as trading cards for each character so that the students could collect potential job roles they were interested in while visiting DDB Group Aotearoa.​
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My responsibilities included:
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Developing the illustrative style for the campaign.
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Concepting and designing monsters for each job role.
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Providing all illustrations for both book and cards.
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Laying out and preparing the book and cards for print.




Interior pages of final book.




Job role collectable cards.







Monster character and illustration concepts.