Rail Safety Week: Rail Rituals
Agency: DDB Group Aotearoa
Tools: Procreate, Adobe Illustrator and Photoshop
Awards: 1x Gold Spikes Asia Awards
As part of Kiwirail's Rail Safety Week, DDB Group Aotearoa developed a guerilla campaign to create a new superstition to encourage the public to check left and right before crossing railway tracks. I created the campaign imagery in the style of a wood cut 'tarot'-like illustrations.
My responsibilities included:
Developing the illustrative style for the campaign.
Providing all illustrations for both print and digital campaign.