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Rail Safety Week: Superstitions
Agency: DDB Group Aotearoa
Tools: Procreate, Adobe Illustrator and Photoshop
As part of Kiwirail's Rail Safety Week, DDB Group Aotearoa developed a guerilla campaign to create a new superstition to encourage the public to check left and right before crossing railway tracks. I created the campaign imagery in the style of a wood cut 'tarot'-like illustrations.
My responsibilities included:
Developing the illustrative style for the campaign.
Providing all illustrations for both print and digital campaign.
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