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Rail Safety Week: Rail Rituals

Client: Kiwirail

Agency: DDB Group Aotearoa

Tools: Procreate, Adobe Illustrator and Photoshop

Awards: 1x Gold Spikes Asia Awards

As part of Kiwirail's Rail Safety Week, DDB Group Aotearoa developed a guerilla campaign to create a new superstition to encourage the public to check left and right before crossing railway tracks. I created the campaign imagery in the style of a wood cut 'tarot'-like illustrations.

My responsibilities included: 

  • Developing the illustrative style for the campaign.

  • Providing all illustrations for both print and digital campaign.

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