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The Baby who Changed the World

Client: Sperm Positive

Agency: DDB Group Aotearoa

Tools: Procreate, Adobe InDesign, Illustrator and Photoshop

Awards: 2x Gold Anthem Awards 2022, 5x Aotearoa Effie Awards 2022 (1x Gold, 2x Silver, 1x Bronze and the Hardest Challenge Award) 

While working at DDB Group Aotearoa, I was tasked with working on their second campaign with Sperm Positive. This campaign was to create a picture book showcasing the different experiences of donors and parents using the world's first HIV Positive Sperm Bank.

My responsibilities included: 

  • Developing the illustrative style for the campaign.

  • Providing all illustrations for both print and digital campaign website.

  • Laying out and preparing the book for print.

Interior pages of final book

Style exploration

Style adjustment based on client feedback.

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