The Baby who Changed the World
Client: Sperm Positive
Agency: DDB Group Aotearoa
Tools: Procreate, Adobe InDesign, Illustrator and Photoshop
Awards: 2x Gold Anthem Awards 2022, 5x Aotearoa Effie Awards 2022 (1x Gold, 2x Silver, 1x Bronze and the Hardest Challenge Award)
While working at DDB Group Aotearoa, I was tasked with working on their second campaign with Sperm Positive. This campaign was to create a picture book showcasing the different experiences of donors and parents using the world's first HIV Positive Sperm Bank.
My responsibilities included:
Developing the illustrative style for the campaign.
Providing all illustrations for both print and digital campaign website.
Laying out and preparing the book for print.
Interior pages of final book
Style adjustment based on client feedback.