The Baby who Changed the World
Client: Sperm Positive
Agency: DDB Group Aotearoa
Tools: Procreate, Adobe InDesign, Illustrator and Photoshop
Awards: 2x Gold Anthem Awards 2022, 5x Aotearoa Effie Awards 2022 (1x Gold, 2x Silver, 1x Bronze and the Hardest Challenge Award)
While working at DDB Group Aotearoa, I was tasked with working on their second campaign with Sperm Positive. This campaign was to create a picture book showcasing the different experiences of donors and parents using the world's first HIV Positive Sperm Bank.
My responsibilities included:
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Developing the illustrative style for the campaign.
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Providing all illustrations for both print and digital campaign website.
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Laying out and preparing the book for print.
Interior pages of final book
Style exploration
Style adjustment based on client feedback.